The Weekend announces impressive entertainment line-up, Catering Sponsors and Friday night pre-party

The Shoppers Drug Mart Weekend to End Women's Cancers announces impressive entertainment line-up, Catering Sponsors and Friday night pre-party to celebrate 10-year Anniversary. Divine Brown, Glass Tiger, DiscoNation, and Michael Burgess named as The Weekend's entertainment while Rose Reisman Catering and The Pickle Barrel join as official event caterers & Saturday evening dinner sponsors.


(TORONTO, April 29, 2012) The Weekend To End Women’s Cancers released exciting details of this year’s event activities citing a world-class entertainment line-up, premium catering sponsorships and plans for an all new Friday Night Pre-Party during its annual Weekend Extravaganza training walk & expo on Sunday. The announcement is part of a broader effort by The Toronto Weekend and The Princess Margaret Hospital Foundation to create an unprecedented event experience commemorating the event’s 10th year.

“2012 is a particularly notable year for The Shoppers Drug Mart Weekend To End Women’s Cancers, as it marks our 10-year anniversary holding this extraordinary event,” said Paul Alofs, President & CEO of the Princess Margaret Hospital Foundation, beneficiary of The Toronto Weekend.

“It has been nine straight years, and our Weekend Walkers have worked tirelessly, year-round to raise money, secure donations, plan fundraising events, recruit participants, and everything else that's involved with raising an impressive $123 million for The Princess Margaret Hospital Foundation. That’s why we put significant thought, care & detail into this year’s “10-Year Strong” event activities. We are aiming to create an unforgettable Weekend experience,” he added.

On Friday, September 7th, an Official Pre-Party at the Sheraton Centre Toronto will kick off Weekend activities, where Juno Award-winning Canadian soul songstress, Divine Brown, will give participants an exclusive live music performance.

On Saturday, five-time Juno Award winners and Grammy nominees, Glass Tiger, will perform, followed by Canada’s premiere live disco tribute show-band, DiscoNation, to close out the evening.

On Sunday, The Weekend closing ceremonies will feature a performance by acclaimed tenor and musical theatre legend, Michael Burgess, who performed a leading role as Jean Valjean in “Les Miserables.”

Alofs also announced notable catering partnerships as The Pickle Barrel and Rose Reisman Catering joined The Weekend as the official event caterers and exclusive sponsors of the Saturday evening dinner.

Rose Reisman, best-selling author, Canadian health & nutrition expert, and owner & chef of Rose Reisman Catering, was on-hand to speak about her personal involvement with The Weekend.

“This partnership is particularly important to me because I have so many people in my life who are dealing with cancer,” said Rose Reisman, who is a 2012 registered Weekend Walker.

“I am absolutely thrilled and honoured to serve my signature ‘Art of Living Well’ menu items to my fellow walkers, crew and volunteers at The Shoppers Drug Mart Weekend To End Women’s Cancers in Toronto. To ensure everyone involved enjoys healthy, energizing, and delicious meal choices is a meaningful, dream come true and a chance for me and my teams to support the incredible efforts by The Princess Margaret to conquer cancer in our lifetime,” she added.

Alofs noted the overall efforts around treating Weekend Walkers, crew and volunteers to a world-class experience in year 10, is the very least The Foundation could do in comparison to overall impact Weekend Walkers and their Donors have made supporting The Foundation’s goal to conquer cancer in our lifetime. In nine years, The Toronto Weekend has raised more than $123 million for cancer research, clinical enhancements and survivorship programs at The Princess Margaret, and funds raised through this year’s event will contribute to The Foundation’s recently announced “Billion Dollar Challenge,” which aims to create and implement Personalized Cancer Medicine at The Princess Margaret.

“We greatly thank all of the entertainers, caterers and sponsors for helping us to make this year’s Weekend unforgettable and I personally invite everyone to join in September by registering now by visiting or by calling 416.815.9255,” said Alofs.


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About Princess Margaret Hospital
Princess Margaret Hospital and its research arm, the Ontario Cancer Institute, have achieved an international reputation as global leaders in the fight against cancer and delivering personalized cancer medicine. Princess Margaret Hospital, one of the top 5 cancer research centres in the world, is a member of the University Health Network, which also includes Toronto General Hospital, Toronto Western Hospital and Toronto Rehabilitation Institute. All are research hospitals affiliated with the University of Toronto. More information about UHN can be found at

About The Campbell Family Cancer Research Institute at Princess Margaret Hospital
The Campbell Family Cancer Research Institute at Princess Margaret Hospital brings together an elite team of cancer researchers, scientists, clinicians and staff dedicated to the ultimate goal of conquering cancer by leveraging basic, translational and clinical research into dramatic cancer breakthroughs. For more information, go to

About The Princess Margaret Hospital Foundation
The Princess Margaret Hospital Foundation raises funds for Personalized Cancer Medicine at Princess Margaret Hospital and its research arm, the Ontario Cancer Institute, which includes The Campbell Family Cancer Research Institute and The Campbell Family Breast Cancer Research Institute. More information about The Foundation can be found at

About Rose Reisman Catering
Rose Reisman Catering is known for its mouth-watering tastes combined with generous and smart, quality ingredients. Their luscious foods are pleasing and designed with all tastes in mind, which always has customers asking for more. As a full-service catering and special event planning company, they not only provide clients with amazing cuisine selections, but with services and support to complete special events. From venue to décor to entertainment, the client’s preferences come first, delivering skillfully guided choices for any planned event, all based on specific requirements and budget. Rose Reisman’s Personal Gourmet is a daily food delivery service designed for people who want to eat healthy, great-tasting food. It offers personalized meals that work with busy lifestyles. To find out more, go to

About The Pickle Barrel
The Pickle Barrel Restaurant first opened in 1971. Their humble beginning as an 85-seat diner-style restaurant was an instant success and destination spot with great food and excellent value. Since that time over 40 years ago, the group of original owners has expanded the company to 12 locations throughout Greater Toronto. While they continue to offer the favourite menu items that have made them famous, their owners and executive chefs travel all over the continent on a continuing basis in search of great ideas for a fresh and innovative menu. The Pickle Barrel believes in fresh food and supporting their local communities. This method has sustained their 40 years of success by adhering to the time proven and simple business practice of offering a great product and excellent service at a superb value. To find out more information, please visit

Ailish Steele
Communications Manager , The Weekend To End Women’s Cancers

Kevin Shea
Public Relations, The Princess Margaret Hospital Foundation


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