Your Dollars at Work


Walkin’ The Walk! A Peek at This Year’s Walk from Paul!

Dear Weekend Participants,


The most powerful force on earth is a large group of over 4,000 women and men with a just cause who decide they want to change the world. This is the best and most accurate description of the Shoppers Drug Mart Weekend to End Women’s Cancers that I can think of. September 8 and 9, 2012 will mark the tenth year of the Walk - our “10 Years Strong” celebration! It is going to be the best Weekend ever!

Hundreds of millions of dollars have been raised across Canada by the remarkable women and men of the Weekend to End Women’s Cancers. The walking is not easy…..32 km on Saturday and 28 km on Sunday for a grand total of 60 km for the two day walkers. Fundraising is also challenging in that a two day walker must raise $2,000 and one day walkers commit to raising $1,250. However, we know that anyone can do it you are fully supported with fundraising and training advice from the time you register. We have 16 year old students who do the walk, and the amazing 99-year old Kitty Cohen. This is truly a walk for all walks of life!

So why do these brave and spirited women and men sign up to walk? We all want to Conquer Cancer In Our Lifetime…..and particularly we want to End Women’s Cancers in Our Lifetime! We have made significant progress at The Princess Margaret in women’s cancers research, clinical enhancements and survivorship programs, but there is more to be done, and we need your help. We have recently launched our BILLION DOLLAR CHALLENGE, a five-year initiative to help revolutionize cancer care by creating a new gold standard of Personalized Cancer Medicine at The Princess Margaret. Every patient is unique. Every patient's cancer is different. So it follows that individualized treatment will get the best results. As one of the top 5 cancer research centres in the world, The Princess Margaret has the responsibility to lead the way in improving the standard of care for patients in the province, across Canada and around the world. Changing the paradigm of cancer medicine requires a major investment. The donations you make and raise for The Princess Margaret over the next 5 years will make Personalized Cancer Medicine a reality.

We are going to have another incredible event in 2012! We’re 10 Years Strong and in recognition of the amazing accomplishments made possible by Weekend walkers through the years, we have some special announcements. We are returning to the classic route which will take you by the waterfront and through some of the most beautiful and diverse neighborhoods of Toronto. We will be starting and ending at Exhibition Place, and camping at Downsview Park.

Walking past The Princess Margaret is a highlight for all our walkers, and we’ll stop here on Saturday morning for pictures, cheers and high fives with hospital staff and volunteers by the score. We’ve planned a special Friday night pre-party and an amazing all-star musical line-up to entertain us throughout the Weekend, including Divine Brown, Michael Burgess and Glass Tiger! This year we are especially pleased to have Pickle Barrel & Rose Reisman Catering as our official Weekend Caterers and camp dinner sponsors.

Get ready, veteran walkers, for some exciting changes and delightful surprises. Newbies, get ready for a weekend that will change your life. I can’t wait to see you and start walking!!!! “10 Years Strong” will be the BEST WALK YET!!! See you on September 8 and 9!!!


Warm Regards,

Paul Alofs (9 Year Walker)
President & CEO

Click on the image to read and download our full report of how we're using your fundraising to help end women's cancers: